Bodycare Insider || Bodycare International Ltd.

Bodycare Insider || Bodycare International Ltd. Public

Bodycare International Ltd.

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Fashioning an impressive portfolio, an array innovative products consists of more than 150 Styles of inner wear, 70 styles of Thermals & over 100 styles of Lounge wear in all possible fabric blends, sizes, colors and designs. Having consolidated its position as avant-garde in the domestic market, the company also ventured into international markets such as UAE, Russia, Asia and Africa, thereby creating global footprints in the export sector.

Through its brands such as Bodycare, Bodycare Insider, Proteens, Proteens Basyx, Bodycare Basyx Bodycare International continues to dominate the inner wear & apparel arena of the country. Keeping in tune with the trends and aspirations of modern day consumer, the company has recently forayed into the infant wear market with its brand Bodycare First which promises to dress the little ones in a refreshing, stylish and radiant way.

Bodycare range of Premium Inner wear for Kids is a fine and fun range for kids with a lineup that offers boys – vest, briefs and trunks and girls – camisole, panties and bloomers. The range is available for kids within an age bracket of 6 months to 13 years offering almost 150 different styles in distinguished fabric and color variants. The Premium lineup of Inner wear for kids is one of the most dynamic ranges from Bodycare because of the famous cartoon character prints that kids love the most. Mickey, Pooh, Princess, Toy Story, Barbie, hotwheels, ben10, Chhota Bheem, superman, batman, tweety, looney tunes, scoobydoo, and many more are available in our range. In order to meet the high rising demand that also include exports to Middle East, Russia and African countries we have a production capacity of over 12 Lakh pieces per month with a dedicated infrastructure

Launched in 1999, Bodycare Thermal wear for complete family is a unique winter wear solution in all age groups. Bodycare thermal range uses the unique Quilt knit technology in its lineup that includes thermal vests and lower for men, women and kids. The thermal wear lineup is available in 2 ranges – Basic Quilt Knit technology that come in 40 styles and fine quality thermals in GOLD range in 30 styles. Color options available in the thermal wear include Grey mélange, black, charcoal & white for Men & Women and pink, dark blue, navy & sky blue for Kids. Bodycare family thermal wear range is one of the most sought-after products in the market with a price band of INR 95 to INR 599. Due to the up-scaling demand of the lineup, a dedicated infrastructure of over 50,000 square feet has been set up with a production capacity of over 3 lakh pieces per month.

After a successful stint in thermal and inner wear, Bodycare launched Proteens, an urbane lineup of clothing for men, women and kids in 2006. Proteens is a young cluster of designs that comprises of seasonal loungewear and nightwear for men, women and kids. Proteens loungewear ushers in more than 100 designs per season and consists of more than 80 styles in the league of apparels that include premium night wears for all age groups. The Proteens range is available in markets within a price band of INR 599 to INR 1999 and targets Upper, Upper Middle and Middle class. Proteens is one of the most speculated lineup of Bodycare today, with a strong potential market in Middle East as well. Hence to meet up with the burgeoning demand, a dedicated infrastructure of over 40,000 square feet has been set up with a production capacity of over 1.5 lakh pieces per month.

Proteens Basyx is an economical segment as compared to proteens and highlights the nightwear range from Bodycare International with its product offerings for all age groups. Understanding the need of comfortable and affordable nightwear range, Bodycare launched Proteens Basyx for men, women and kids in 2011. The lineup consists of shorts, capris, lowers and t-shirts in more than 80 designs per season. Available within a price band of INR 199 to INR 899; Proteens Basyx targets Upper Middle and Middle class of consumers. With a high demand in the domain of nightwear, Proteens Basyx is rapidly garnering a strong foothold in the market that also moves abroad to Middle East. Proteens Basyx shares the common infrastructure with Proteens.

Bodycare First is the newly launched premium range of infant wear featuring vests & briefs, hosiery sets, t-shirts, lowers, pyjamas and other baby accessories in the age group of 0 month to 2 years. Available within an affordable bracket of INR 35 to INR 399, it's a high quality brand that targets upper, upper middle and middle class consumers. Bodycare First lineup comprises of more than 10 styles of basic vests and 80 designs of hosiery sets, Tshirts, frocks, accessories etc . Bodycare First lineup has geared up for a dedicated production space of over 20000 square feet and with a capacity of over 2 lakh pieces per month.

The Economical segment range consists of limited Styles of kid's inner wear to cover maximum requirement of consumers. Initially the range is targeted for Tier 2 & Tier 3 cities. As a mass product we have an existing production capacity of 2.5 lakh pcs per month & plan to increase it further considering rising demand from the market. With an array of fine products, wide range, superior distribution and intelligent advertising support, Bodycare international ltd continues to emerge as country's leader in innerwear & apparel industry of the country.


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